{"title":"Home page","description":null,"products":[{"product_id":"mcwsx2604230047","title":"Asymmetrical Wide Leg Pants","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eAsymmetrical trousers. The edit that separates fashion from wearing clothes.\u003c\/p\u003e\n  \u003cp\u003eThe Asymmetrical Wide Leg Pants take the most requested trouser silhouette — wide leg — and add a single departure from convention: an asymmetrical construction at the hem or panel that breaks the bilateral symmetry of a standard trouser. The result is a wide-leg trouser that looks like it cost twice as much, styled twice as deliberately, because the asymmetry reads as an editorial choice rather than a mass-market silhouette. Wear it and people will ask where you got them. That's the point.\u003c\/p\u003e\n  \u003ch3\u003eWhat asymmetry does to a wide-leg trouser:\u003c\/h3\u003e\n  \u003cp\u003eA standard wide-leg trouser is a classic. An asymmetrical wide-leg trouser is a statement. The asymmetry creates visual movement — the eye follows the diagonal hem rather than resting at the same horizontal level on both legs. This is why editorial shoots use asymmetrical cuts: they create inherent dynamism in a static photograph. Wearing asymmetry means you always look like you're in motion, even standing still.\u003c\/p\u003e\n  \u003ch3\u003eThe styling formula for asymmetrical trousers:\u003c\/h3\u003e\n  \u003cp\u003eBecause the asymmetry is the statement, the top should be clean and simple: a plain cropped tee, a fitted tank, a structured blouse in a single colour. Let the trouser lead. Accessories: one metallic piece (ring, hoop earring, chain) to echo the deliberate styling the trouser already brings. Shoes: pointed mule or simple sandal to keep the focus at the trouser's asymmetric hem.\u003c\/p\u003e\n  \u003ch3\u003eThe objections to asymmetrical trousers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Asymmetrical trousers are harder to style.\"\u003c\/strong\u003e — They're actually easier. One strong piece dictates the entire outfit direction. The trouser makes the decision; you just need a neutral top.\u003cbr\u003e\n  \u003cstrong\u003e\"Will asymmetrical hems look unfinished?\"\u003c\/strong\u003e — The asymmetry here is constructed, not raw. The hem is finished at the asymmetric line, not fraying toward it.\u003cbr\u003e\n  \u003cstrong\u003e\"Are these practical for a full day?\"\u003c\/strong\u003e — Wide-leg construction is inherently comfortable. The asymmetry is in the design, not the fit. You're wearing comfortable trousers that happen to look remarkable.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eTrousers that make the outfit for you. Rare find. Yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"SKY BLUE \/ XS","offer_id":50764071436534,"sku":"MCWSX2604230047-SKY BLUE-XS","price":52.0,"currency_code":"USD","in_stock":false},{"title":"SKY BLUE \/ S","offer_id":50764071469302,"sku":"MCWSX2604230047-SKY BLUE-S","price":52.0,"currency_code":"USD","in_stock":false},{"title":"SKY BLUE \/ M","offer_id":50764071502070,"sku":"MCWSX2604230047-SKY BLUE-M","price":52.0,"currency_code":"USD","in_stock":false},{"title":"SKY BLUE \/ L","offer_id":50764071534838,"sku":"MCWSX2604230047-SKY BLUE-L","price":52.0,"currency_code":"USD","in_stock":false},{"title":"SKY BLUE \/ XL","offer_id":50764071567606,"sku":"MCWSX2604230047-SKY BLUE-XL","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/7031c9e4-c61d-447e-bca6-c69b59adbbd2_470a885c-fc6c-45f0-afad-0a78426790d3.jpg?v=1781031178"},{"product_id":"mcwwc2512240040","title":"Fringe Hollow Out Cover Up","description":"\u003cdiv class=\"product-single__description\"\u003e\n\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-details\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eDETAILS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eFIT \u0026amp; SIZING\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eMeasured in size:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eS\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eBody Length:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e13.4\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFit:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eLoose Fit\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eStretch:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eNo Stretch\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eOTHER INFO\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eOccasion:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eVacation\/Travel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eCategory:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eSwimwear\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eComposition:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e95% Polyester, 5% Elastane\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eSheer:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eSemi Sheer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFabric:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eJersey\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e        \n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-care\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eCARE INSTRUCTIONS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n            \u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cul class=\"care-instructions-list\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Wash-With-Similar-Colors-Icon.webp?v=1770375007\" alt=\"Wash With Similar Colors\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eWash With Similar Colors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Machine-Wash-Cold-Icon.webp?v=1770374600\" alt=\"Machine Wash Cold\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eMachine Wash Cold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Do-Not-Bleach-Icon.webp?v=1770374529\" alt=\"Do Not Bleach\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eDo Not Bleach\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Tumble-Dry-Low-Icon.webp?v=1770374498\" alt=\"Tumble Dry Low\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eTumble Dry Low\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Hang-To-Dry-Icon.webp?v=1770374397\" alt=\"Hang To Dry\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eHang To Dry\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Low-Iron-If-Needed-Icon.webp?v=1770374354\" alt=\"Low Iron If Needed\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eLow Iron If Needed\u003c\/span\u003e\n\u003c\/li\u003e\n            \n\u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"KHAKI \/ S","offer_id":50764125339894,"sku":"MCWWC2512240040-KHAKI-S","price":32.0,"currency_code":"USD","in_stock":false},{"title":"KHAKI \/ M","offer_id":50764125372662,"sku":"MCWWC2512240040-KHAKI-M","price":32.0,"currency_code":"USD","in_stock":false},{"title":"KHAKI \/ L","offer_id":50764125405430,"sku":"MCWWC2512240040-KHAKI-L","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/feae19b3-6e58-4b80-83ee-094428b3c257.jpg?v=1781031323"},{"product_id":"mcwuj2601140044","title":"Contrast Geometric Print Lapel Tie-Up Short Sleeve Jumpsuit","description":"\u003cdiv class=\"product-single__description\"\u003e\n\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-details\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eDETAILS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eFIT \u0026amp; SIZING\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eMeasured in size:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eS\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eSleeve Length:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e8.5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eInseam:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e25.2\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eHips:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e46.5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eBody Length:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e55.5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eWaist:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e26\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eBust:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e43.3\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFit:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eFitted\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eStretch:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eNo Stretch\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eOTHER INFO\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eOccasion:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eDaily Life\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eCategory:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eJumpsuits \u0026amp; Playsuits\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eComposition:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e100% Polyester\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eSheer:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eNot Sheer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFabric:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003ePlain Cloth\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003e\u003c\/span\u003e \u003cspan class=\"item-value\"\u003ePlease note that print is unique. Colors or patterns may vary slightly.\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e        \n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-care\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eCARE INSTRUCTIONS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n            \u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cul class=\"care-instructions-list\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Wash-With-Similar-Colors-Icon.webp?v=1770375007\" alt=\"Wash With Similar Colors\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eWash With Similar Colors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Machine-Wash-Cold-Icon.webp?v=1770374600\" alt=\"Machine Wash Cold\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eMachine Wash Cold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Do-Not-Bleach-Icon.webp?v=1770374529\" alt=\"Do Not Bleach\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eDo Not Bleach\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Tumble-Dry-Low-Icon.webp?v=1770374498\" alt=\"Tumble Dry Low\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eTumble Dry Low\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Hang-To-Dry-Icon.webp?v=1770374397\" alt=\"Hang To Dry\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eHang To Dry\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Low-Iron-If-Needed-Icon.webp?v=1770374354\" alt=\"Low Iron If Needed\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eLow Iron If Needed\u003c\/span\u003e\n\u003c\/li\u003e\n            \n\u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"GREEN \/ S","offer_id":50764146573558,"sku":"MCWUJ2601140044-GREEN-S","price":42.0,"currency_code":"USD","in_stock":false},{"title":"GREEN \/ M","offer_id":50764146606326,"sku":"MCWUJ2601140044-GREEN-M","price":42.0,"currency_code":"USD","in_stock":false},{"title":"GREEN \/ L","offer_id":50764146639094,"sku":"MCWUJ2601140044-GREEN-L","price":42.0,"currency_code":"USD","in_stock":false},{"title":"GREEN \/ XL","offer_id":50764146671862,"sku":"MCWUJ2601140044-GREEN-XL","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/c3c787e5-962c-4227-abf3-93c70d94998e.jpg?v=1781031390"},{"product_id":"mcafa2603140042","title":"Floral Print Headscarf","description":"\u003cdiv class=\"product-single__description\"\u003e\n\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-details\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eDETAILS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eOTHER INFO\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eCategory:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eFashion Accessories\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eMaterial:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e100% Polyester\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e        \n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-care\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eCARE INSTRUCTIONS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n            \u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cul class=\"care-instructions-list\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Do-not-wash-Icon.webp?v=1770374537\" alt=\"Do not wash\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eDo not wash\u003c\/span\u003e\n\u003c\/li\u003e\n            \n\u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"BLACK \/ ONE SIZE","offer_id":50764152930550,"sku":"MCAFA2603140042-BLACK-F","price":12.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/bfd7872b-ce20-4335-b4b0-78a81de27393.jpg?v=1781031416"},{"product_id":"mcwda2512260008","title":"Halter Neck Tie Back Backless Metallic Decor Sleeveless Maxi Dress","description":"\u003cdiv class=\"product-single__description\"\u003e\n\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-details\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eDETAILS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eFIT \u0026amp; SIZING\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eMeasured in size:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eS\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eBody Length:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e44.9\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eWaist:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e27.6\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eBust:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e31.5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFit:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eSlim Fit\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eStretch:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eLow Stretch\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"details-group\"\u003e\n                \u003cp class=\"details-group-heading\"\u003eOTHER INFO\u003c\/p\u003e\n                \u003cul class=\"details-group-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eOccasion:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eSocial\/Party\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eCategory:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eDresses\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eComposition:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003e95% Polyester, 5% Elastane\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eSheer:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eNot Sheer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"item-key\"\u003eFabric:\u003c\/span\u003e \u003cspan class=\"item-value\"\u003eMetallic, Textured\u003c\/span\u003e\n\u003c\/li\u003e\n\n                \u003c\/ul\u003e\n            \u003c\/div\u003e        \n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \n    \u003cdiv class=\"metafields-details-part\"\u003e\n        \u003clabel for=\"accordion-care\"\u003e\n            \u003ch3 class=\"metafields-details-part-title\"\u003eCARE INSTRUCTIONS\u003cspan class=\"metafields-details-part-title-icon\"\u003e\u003c\/span\u003e\n            \u003c\/h3\u003e\n        \u003c\/label\u003e\n        \u003cdiv class=\"metafields-details-part-container\"\u003e\n            \u003cul class=\"care-instructions-list\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Wash-With-Similar-Colors-Icon.webp?v=1770375007\" alt=\"Wash With Similar Colors\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eWash With Similar Colors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Machine-Wash-Cold-Icon.webp?v=1770374600\" alt=\"Machine Wash Cold\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eMachine Wash Cold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Do-Not-Bleach-Icon.webp?v=1770374529\" alt=\"Do Not Bleach\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eDo Not Bleach\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Tumble-Dry-Low-Icon.webp?v=1770374498\" alt=\"Tumble Dry Low\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eTumble Dry Low\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Hang-To-Dry-Icon.webp?v=1770374397\" alt=\"Hang To Dry\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eHang To Dry\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/8046\/8907\/files\/Low-Iron-If-Needed-Icon.webp?v=1770374354\" alt=\"Low Iron If Needed\" width=\"32\" height=\"32\" loading=\"lazy\"\u003e\u003cspan\u003eLow Iron If Needed\u003c\/span\u003e\n\u003c\/li\u003e\n            \n\u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"WHITE \/ XS","offer_id":50764170789110,"sku":"MCWDA2512260008-WHITE-XS","price":38.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ S","offer_id":50764170821878,"sku":"MCWDA2512260008-WHITE-S","price":38.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ M","offer_id":50764170854646,"sku":"MCWDA2512260008-WHITE-M","price":38.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ L","offer_id":50764170887414,"sku":"MCWDA2512260008-WHITE-L","price":38.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ XL","offer_id":50764170920182,"sku":"MCWDA2512260008-WHITE-XL","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/48c85014-9ea9-475c-b5ca-0af0ddff9601.jpg?v=1781031459"},{"product_id":"jivi","title":"JIVI","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eTwo textures. One jacket. Zero compromise on cool.\u003c\/p\u003e\n  \u003cp\u003eThe JIVI jacket (£570) pairs smooth crepe with structured gabardine in a single, seamlessly crafted silhouette — the kind of contrast dressing that signals you understand fashion rather than just follow it.\u003c\/p\u003e\n  \u003ch3\u003eThe texture contrast that makes people look twice:\u003c\/h3\u003e\n  \u003cp\u003eMost jackets play it safe with one fabric. JIVI layers crepe and gabardine so the eye travels — soft up top, structured below — creating a silhouette that photographs brilliantly and reads as quietly expensive in person.\u003c\/p\u003e\n  \u003ch3\u003eBuilt for the woman who dresses for herself:\u003c\/h3\u003e\n  \u003cp\u003eWear it over tailored trousers for an editorial boardroom look, or throw it over a slip dress to elevate a casual evening out. The structured lower section holds its shape all day — no slumping, no adjusting.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is crepe hard to care for?\"\u003c\/strong\u003e — This blend is durable and holds its structure wear after wear without needing constant pressing.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it wrinkle in transit?\"\u003c\/strong\u003e — Crepe is naturally crease-resistant — pack it and go.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this year-round?\"\u003c\/strong\u003e — The mid-weight fabric sits perfectly in spring, autumn, and mild winter layering.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited run. Once your size is gone, it's gone — secure yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ BLACK\/OLIVE","offer_id":50869304656118,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ BLACK\/OLIVE","offer_id":50869304688886,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ BLACK\/OLIVE","offer_id":50869304721654,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ BLACK\/OLIVE","offer_id":50869304754422,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ BLACK\/OLIVE","offer_id":50869304787190,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ BLACK\/OLIVE","offer_id":50869304819958,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ BLACK\/OLIVE","offer_id":50869304852726,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390004-1J.jpg?v=1781397960"},{"product_id":"jiros","title":"JIROS","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eCropped, relaxed, and dripping in statement energy.\u003c\/p\u003e\n  \u003cp\u003eThe JIROS jacket (£540) is the piece you reach for when you want to look effortless but everyone assumes you tried. Relaxed cut, chic proportions, and bold statement buttons that do all the talking.\u003c\/p\u003e\n  \u003ch3\u003eWhy statement buttons change everything:\u003c\/h3\u003e\n  \u003cp\u003eThe difference between a good jacket and a great one is often just one unexpected detail. JIROS makes that detail the focal point — oversized, polished buttons that elevate the entire piece from wardrobe basic to outfit maker.\u003c\/p\u003e\n  \u003ch3\u003eThe cropped length that flatters every body:\u003c\/h3\u003e\n  \u003cp\u003eA cropped jacket hits at the perfect point to elongate the legs and define the waist without being restrictive. Wear it with high-waisted trousers, tailored skirts, or even jeans — it anchors any look instantly.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is 'relaxed fit' code for shapeless?\"\u003c\/strong\u003e — Not here. The structure in the shoulders and the cropped length keep it looking intentional, not oversized.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it work for work?\"\u003c\/strong\u003e — Absolutely. Pair with tailored trousers and it's polished. Add denim and it's weekend-ready.\u003cbr\u003e\n  \u003cstrong\u003e\"Are the buttons functional or decorative?\"\u003c\/strong\u003e — Functional — and they feel as good as they look.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eSizes moving fast. Add to bag before yours disappears.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Beige","offer_id":50869304426742,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Beige","offer_id":50869304459510,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Beige","offer_id":50869304492278,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Beige","offer_id":50869304525046,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Beige","offer_id":50869304557814,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Beige","offer_id":50869304590582,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Beige","offer_id":50869304623350,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390002-1J_1.jpg?v=1781397960"},{"product_id":"joraso","title":"JORASO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eTweed, crystals, fringe — and somehow still understated.\u003c\/p\u003e\n  \u003cp\u003eThe JORASO shirt jacket (£630) is the rare piece that layers three distinct design details — structured tweed, crystal and pearl buttons, and fringed hems — and makes it look completely natural together.\u003c\/p\u003e\n  \u003ch3\u003eThree details, one seamless result:\u003c\/h3\u003e\n  \u003cp\u003eTweed gives it heritage weight. Crystal and pearl buttons add jewellery-level luxury. Fringed hems bring movement and texture. Most designers would choose one of these elements — JORASO balances all three without tipping into excess.\u003c\/p\u003e\n  \u003ch3\u003eShirt jacket: the most versatile piece in your wardrobe:\u003c\/h3\u003e\n  \u003cp\u003eWear it open over a bodysuit as a statement outerwear piece, or buttoned as a standalone top. The shirt jacket silhouette gives you full range — it works tucked into a skirt or left loose over wide-leg trousers.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Does tweed feel heavy?\"\u003c\/strong\u003e — This is a structured but not heavy tweed — it has body without bulk.\u003cbr\u003e\n  \u003cstrong\u003e\"Will the fringe snag on things?\"\u003c\/strong\u003e — The fringe is finished and secure, not delicate — built for real wear.\u003cbr\u003e\n  \u003cstrong\u003e\"Is this a statement piece or an everyday piece?\"\u003c\/strong\u003e — Both. Dressed down with denim it's a conversation starter; dressed up it reads pure luxury.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited pieces available. Claim yours while you can.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869305606390,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ White","offer_id":50869305639158,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869305671926,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ White","offer_id":50869305704694,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869305737462,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ White","offer_id":50869305770230,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869305802998,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ White","offer_id":50869305835766,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869305868534,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ White","offer_id":50869305901302,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869305934070,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ White","offer_id":50869305966838,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869305999606,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ White","offer_id":50869306032374,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390008-1.jpg?v=1781397960"},{"product_id":"jura","title":"JURA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eDenim got refined stitching and gold buttons. It never looked back.\u003c\/p\u003e\n  \u003cp\u003eThe JURA jacket (£540) takes the ease of denim and layers in the language of luxury — refined stitching detailing and statement gold buttons that shift this firmly into elevated wardrobe territory.\u003c\/p\u003e\n  \u003ch3\u003eThe denim jacket, re-engineered:\u003c\/h3\u003e\n  \u003cp\u003eA standard denim jacket is a wardrobe reliable. JURA is the version worth investing in — the stitching gives it structure and craft, the gold buttons give it authority. The result is a jacket you'd choose over a blazer on days when you want personality in your tailoring.\u003c\/p\u003e\n  \u003ch3\u003eGold hardware as the defining detail:\u003c\/h3\u003e\n  \u003cp\u003eGold buttons change the register of denim entirely. They read as expensive, intentional, and fashion-forward — the kind of detail that makes people ask where you got it.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Does structured denim feel stiff?\"\u003c\/strong\u003e — The structured silhouette doesn't mean restricted movement. It sits beautifully without feeling rigid.\u003cbr\u003e\n  \u003cstrong\u003e\"What do I pair it with?\"\u003c\/strong\u003e — Everything. Literally: a floral midi dress, tailored trousers, satin skirts, or jeans-on-jeans for a fashion-forward look.\u003cbr\u003e\n  \u003cstrong\u003e\"Is denim out of style?\"\u003c\/strong\u003e — Denim with gold hardware and refined stitching is permanently in style.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eYour size is selling fast — don't miss it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ JEANS","offer_id":50869304918262,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ JEANS","offer_id":50869304951030,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ JEANS","offer_id":50869304983798,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ JEANS","offer_id":50869305016566,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ JEANS","offer_id":50869305049334,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ JEANS","offer_id":50869305082102,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ JEANS","offer_id":50869305114870,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390005-1J.jpg?v=1781397961"},{"product_id":"janoso","title":"JANOSO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe blazer that does the work so your outfit doesn't have to.\u003c\/p\u003e\n  \u003cp\u003eThe JANOSO blazer (£540) is that rare wardrobe anchor — relaxed enough to wear with everything, structured enough to look intentional in any setting. Crafted in tailored fabric that holds its shape from morning to midnight.\u003c\/p\u003e\n  \u003ch3\u003eThe relaxed-structured balance most blazers miss:\u003c\/h3\u003e\n  \u003cp\u003eToo structured and you look like you're going to a corporate presentation. Too relaxed and it reads unfinished. JANOSO sits exactly in the sweet spot — you look polished without looking stiff, put-together without trying too hard.\u003c\/p\u003e\n  \u003ch3\u003eA piece your whole wardrobe can use:\u003c\/h3\u003e\n  \u003cp\u003eOver a slip dress for dinner. Over a t-shirt for meetings. Belted as a dress on the days you're feeling bold. The JANOSO adapts to whatever you need it to be — that's what a true wardrobe piece does.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Will it crease after sitting for a couple of hours?\"\u003c\/strong\u003e — The tailored fabric is chosen specifically to resist creasing. It looks fresh all day.\u003cbr\u003e\n  \u003cstrong\u003e\"Is 'relaxed' going to drown my frame?\"\u003c\/strong\u003e — The silhouette is relaxed in the right places (chest, shoulders) but doesn't add bulk where you don't want it.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this to a smart-casual dress code?\"\u003c\/strong\u003e — Yes — it was designed for exactly this.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eA blazer this versatile won't stay in stock long. Order yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Beige","offer_id":50869306982646,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Grey","offer_id":50869307015414,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Beige","offer_id":50869307048182,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Grey","offer_id":50869307080950,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Beige","offer_id":50869307113718,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Grey","offer_id":50869307146486,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Beige","offer_id":50869307179254,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Grey","offer_id":50869307212022,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Beige","offer_id":50869307244790,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Grey","offer_id":50869307277558,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Beige","offer_id":50869307310326,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Grey","offer_id":50869307343094,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Beige","offer_id":50869307375862,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Grey","offer_id":50869307408630,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390011-1.jpg?v=1781397968"},{"product_id":"jimoi","title":"JIMOI","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eTailored for the boardroom. Detailed for the runway.\u003c\/p\u003e\n  \u003cp\u003eThe JIMOI blazer (£690) takes the sharp structure of a classic short crepe blazer and threads lace detailing through it — the kind of contrast that makes fashion editors stop scrolling.\u003c\/p\u003e\n  \u003ch3\u003eWhy lace on tailoring works so well:\u003c\/h3\u003e\n  \u003cp\u003eLace is traditionally relegated to eveningwear. JIMOI breaks that rule by placing it within structured tailoring — the result is femininity that has backbone. It reads romantic and authoritative at the same time.\u003c\/p\u003e\n  \u003ch3\u003eShort length. Big impact:\u003c\/h3\u003e\n  \u003cp\u003eThe cropped-to-short blazer length is the most flattering cut for elongating the waist and legs. Wear it with high-waisted trousers and the proportions are immediately editorial. Add a pencil skirt and you're gallery-opening ready.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is lace on a blazer too much for daytime?\"\u003c\/strong\u003e — Subtle lace details on a structured blazer read as refined, not overdressed. The structure keeps it grounded.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this for work?\"\u003c\/strong\u003e — Absolutely. The blazer silhouette is professional; the lace keeps it distinctly personal.\u003cbr\u003e\n  \u003cstrong\u003e\"Will the lace snag or tear?\"\u003c\/strong\u003e — It's applied with precision and built for real-world wear, not just photographs.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eEffortless sophistication, limited availability. Shop now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869306523894,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869306556662,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869306589430,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869306622198,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869306654966,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869306687734,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869306720502,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390021-1J.jpg?v=1781397968"},{"product_id":"jemi","title":"JEMI","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eShort sleeves. Bold buttons. The blazer that moves at your pace.\u003c\/p\u003e\n  \u003cp\u003eThe JEMI blazer (£570) is all about modern utility — smooth crepe construction, short sleeves that extend your wear into warmer months, and statement buttons that ensure it never disappears into the background.\u003c\/p\u003e\n  \u003ch3\u003eShort sleeves on a blazer: the styling upgrade you didn't know you needed:\u003c\/h3\u003e\n  \u003cp\u003eA short-sleeve blazer solves the problem every blazer-wearer knows — too warm to fully commit in spring and summer. JEMI gives you all the structure and polish of tailoring with none of the heat. Wear it over anything from a maxi skirt to tailored shorts.\u003c\/p\u003e\n  \u003ch3\u003eStatement buttons as instant jewellery:\u003c\/h3\u003e\n  \u003cp\u003eWhen your blazer has bold statement buttons, you don't need a necklace. The buttons are the jewellery. Simple, effective, and impossible to miss.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Does smooth crepe feel too formal?\"\u003c\/strong\u003e — No — it has a natural drape that keeps it from looking stiff. It's polished but wearable.\u003cbr\u003e\n  \u003cstrong\u003e\"What season is this for?\"\u003c\/strong\u003e — Spring through early autumn — or year-round in temperature-controlled environments.\u003cbr\u003e\n  \u003cstrong\u003e\"Can this replace a blazer in my work wardrobe?\"\u003c\/strong\u003e — For smart-casual offices and creative industries, absolutely.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eSizes going fast — add to bag while yours is available.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ White","offer_id":50869307474166,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Black","offer_id":50869307506934,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ White","offer_id":50869307539702,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869307572470,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ White","offer_id":50869307605238,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869307638006,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ White","offer_id":50869307670774,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869307703542,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ White","offer_id":50869307736310,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869307769078,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ White","offer_id":50869307801846,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869307834614,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ White","offer_id":50869307867382,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869307900150,"sku":null,"price":570.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390017-1J.jpg?v=1781397968"},{"product_id":"jemu","title":"JEMU","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eDenim structure. Brocade soul.\u003c\/p\u003e\n  \u003cp\u003eThe JEMU blazer (£630) refuses to choose between casual and refined — it builds a denim jacket's structured lines and fills it with rich brocade accents that shift the entire register of the piece.\u003c\/p\u003e\n  \u003ch3\u003eThe unexpected combination that makes JEMU unmissable:\u003c\/h3\u003e\n  \u003cp\u003eDenim and brocade have no business working together this well. The brocade accents bring depth, texture, and a sense of luxury that elevates the everyday denim silhouette into something genuinely collectible.\u003c\/p\u003e\n  \u003ch3\u003eBold fusion dressing made wearable:\u003c\/h3\u003e\n  \u003cp\u003eWear JEMU over a simple black dress to let the blazer star. Or layer it over a brocade skirt to create an intentional tonal clash. Either way, the piece does the heavy lifting — you just have to show up.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is denim with brocade too much?\"\u003c\/strong\u003e — The key is contrast — the casual denim base tempers the luxury of brocade, so the look is interesting, not overwhelming.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this for work?\"\u003c\/strong\u003e — In creative and fashion-forward environments, yes. In ultra-conservative settings, perhaps save it for after-hours.\u003cbr\u003e\n  \u003cstrong\u003e\"Is this a trend piece or an investment?\"\u003c\/strong\u003e — The silhouette is classic; the detail is distinctive. It will work season after season.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eA piece like this doesn't come twice. Order before it's gone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Denim","offer_id":50869306753270,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Denim","offer_id":50869306786038,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Denim","offer_id":50869306818806,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Denim","offer_id":50869306851574,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Denim","offer_id":50869306884342,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Denim","offer_id":50869306917110,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Denim","offer_id":50869306949878,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390013-1J_1.jpg?v=1781397968"},{"product_id":"jaka","title":"JAKA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eClassic tailoring. Cinched waist. Instant silhouette.\u003c\/p\u003e\n  \u003cp\u003eThe JAKA jacket (£630) is the definition of elevated classic tailoring — gabardine construction, refined stitching detail, and a cinched belt that transforms a structured jacket into a waist-defining statement.\u003c\/p\u003e\n  \u003ch3\u003eThe cinched belt that changes proportion entirely:\u003c\/h3\u003e\n  \u003cp\u003eA belted jacket works the way a great pair of heels does — it immediately reorganises your silhouette into something more intentional. The waist is defined, the proportions balance, and the whole look comes together without effort.\u003c\/p\u003e\n  \u003ch3\u003eGabardine: the fabric built to last:\u003c\/h3\u003e\n  \u003cp\u003eGabardine was the fabric of choice for Coco Chanel, James Bond, and every designer who understood that longevity requires quality. It holds its structure, keeps its colour, and gets better with age.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Can the belt be removed for a different look?\"\u003c\/strong\u003e — Yes — without the belt it's a clean, structured gabardine jacket. With the belt it's a waist-defining showpiece.\u003cbr\u003e\n  \u003cstrong\u003e\"Is gabardine comfortable to wear all day?\"\u003c\/strong\u003e — Yes. It's structured but breathable and moves naturally.\u003cbr\u003e\n  \u003cstrong\u003e\"Does refined stitching mean it's delicate?\"\u003c\/strong\u003e — Refined stitching is a design detail, not a structural weakness. This jacket is built to wear, not just display.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eYour most versatile jacket, now in limited stock. Secure your size today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869307932918,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869307965686,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869307998454,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869308031222,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869308063990,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869308096758,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869308129526,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390000-1_J_1.jpg?v=1781397968"},{"product_id":"gaba","title":"GABA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eA gilet that thinks it's a work of art — and gets away with it.\u003c\/p\u003e\n  \u003cp\u003eThe GABA gilet (£600) is structured tailoring at its most intentional — a tailored tweed body accented with crystal buttons and finished with fringed hems throughout. It turns the humble gilet into a showpiece.\u003c\/p\u003e\n  \u003ch3\u003eCrystal buttons and fringe on a tailored gilet — that's the GABA difference:\u003c\/h3\u003e\n  \u003cp\u003eMost gilets are a wardrobe afterthought. GABA reframes the category entirely: the crystal buttons add evening-level detail, the fringed hems add movement and artisanal quality. The result is a layering piece that outshines what's underneath it.\u003c\/p\u003e\n  \u003ch3\u003eThe layering secret your wardrobe needs:\u003c\/h3\u003e\n  \u003cp\u003eA statement gilet transforms a simple outfit the way a great necklace does — but it does the structural work too. Layer it over a fitted blouse and trousers for the most effortlessly editorial look in your wardrobe.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is a gilet versatile enough to justify the investment?\"\u003c\/strong\u003e — This gilet goes over everything from roll necks to evening blouses. It's the piece that makes you look put-together without trying.\u003cbr\u003e\n  \u003cstrong\u003e\"Does the fringe shed?\"\u003c\/strong\u003e — The fringe is securely finished and wear-tested. It won't let you down.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this to smart events?\"\u003c\/strong\u003e — Crystal buttons and refined tweed make this entirely appropriate for cocktail events, gallery openings, and smart dinners.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited pieces at this price. Don't sleep on it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869308621046,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869308653814,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869308686582,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869308719350,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869308752118,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869308784886,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869308817654,"sku":null,"price":600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390009-1G.jpg?v=1781397976"},{"product_id":"dero","title":"DERO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eHeart neckline meets tweed structure. The mini dress that owns the room.\u003c\/p\u003e\n  \u003cp\u003eThe DERO mini dress (£630) is the intersection of classic fabric and modern design — a heart-shaped neckline cut in refined tweed, detailed with crystal-embellished buttons that catch the light with every movement.\u003c\/p\u003e\n  \u003ch3\u003eTweed in mini format: unexpectedly perfect:\u003c\/h3\u003e\n  \u003cp\u003eTweed is usually a fabric associated with classic, conservative dressing. DERO turns that assumption on its head — the textured fabric in a mini silhouette creates a contrast that reads as both sophisticated and fashion-forward. Day to night without changing.\u003c\/p\u003e\n  \u003ch3\u003eCrystal buttons as the detail that elevates everything:\u003c\/h3\u003e\n  \u003cp\u003eThe crystal-embellished buttons on DERO do double duty — they function as closures and as jewellery. In a well-lit room, they catch and scatter light beautifully. The kind of detail that rewards close attention.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is a tweed mini dress comfortable?\"\u003c\/strong\u003e — This tweed is structured but not stiff. It has the right amount of give for a full evening of movement.\u003cbr\u003e\n  \u003cstrong\u003e\"Will this work for a formal event?\"\u003c\/strong\u003e — With the right heels and a tailored coat, it's evening-appropriate. For daytime smart events, it stands alone.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this in summer?\"\u003c\/strong\u003e — Tweed works best in spring\/autumn. For warmer weather, pair with strappy sandals and keep it breezy.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eClassic fabric. Modern cut. Limited stock. Order now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869310226678,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869310259446,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869310292214,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869310324982,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869310357750,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869310390518,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869310423286,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390007-1.jpg?v=1781397976"},{"product_id":"daro","title":"DARO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eBodycon. Lace. Back slits. The dress that announces you've arrived.\u003c\/p\u003e\n  \u003cp\u003eThe DARO dress (£825) is unapologetically bold — a bodycon silhouette that celebrates the figure, with lace detailing that adds feminine elegance and back slits that ensure you make an exit as memorable as your entrance.\u003c\/p\u003e\n  \u003ch3\u003eBodycon done with intention:\u003c\/h3\u003e\n  \u003cp\u003eA bodycon dress is only as good as its construction. DARO is designed to hold its shape, support the silhouette, and move with the body — not against it. The result is confidence you can feel from the moment you zip it up.\u003c\/p\u003e\n  \u003ch3\u003eLace details that soften the power:\u003c\/h3\u003e\n  \u003cp\u003eThe lace detailing on DARO does something clever — it tempers the boldness of the bodycon silhouette with femininity. The result is a dress that's simultaneously powerful and romantic. Neither element cancels the other.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is bodycon flattering?\"\u003c\/strong\u003e — A well-constructed bodycon flatters by creating smooth, continuous lines. DARO is built with this in mind.\u003cbr\u003e\n  \u003cstrong\u003e\"Where does this work?\"\u003c\/strong\u003e — Evening events, cocktail dinners, birthday celebrations, nights where you want to feel exceptional.\u003cbr\u003e\n  \u003cstrong\u003e\"How do I style the back slits?\"\u003c\/strong\u003e — They show beautifully with heels and give the dress movement from behind. They're the detail people notice as you leave.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eFor the nights you want to remember. Secure yours today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"petrol blue \/ 36","offer_id":50869311013110,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 38","offer_id":50869311045878,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 40","offer_id":50869311078646,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 42","offer_id":50869311111414,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 44","offer_id":50869311144182,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 46","offer_id":50869311176950,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"petrol blue \/ 48","offer_id":50869311209718,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 36","offer_id":50869311242486,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 38","offer_id":50869311275254,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 40","offer_id":50869311308022,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 42","offer_id":50869311340790,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 44","offer_id":50869311373558,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 46","offer_id":50869311406326,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 48","offer_id":50869311439094,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 36","offer_id":50869311471862,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 38","offer_id":50869311504630,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 40","offer_id":50869311537398,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 42","offer_id":50869311570166,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 44","offer_id":50869311602934,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 46","offer_id":50869311635702,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 48","offer_id":50869311668470,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62380002-1.jpg?v=1781397984"},{"product_id":"dema","title":"DEMA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eDeep plunge. Rich brocade. The cocktail dress that ends conversations.\u003c\/p\u003e\n  \u003cp\u003eThe DEMA mini dress (£690) is for women who understand that fashion is an art form — a structured brocade body, a plunging neckline that commands attention, and a silhouette that's sharp enough to cut glass.\u003c\/p\u003e\n  \u003ch3\u003eBrocade: the fabric of choice for those who know:\u003c\/h3\u003e\n  \u003cp\u003eBrocade has been the fabric of royalty, opera houses, and haute couture for centuries. DEMA brings that richness into a modern mini silhouette — the texture catches light, the weave tells a story, and the effect in person is extraordinary.\u003c\/p\u003e\n  \u003ch3\u003eThe plunging neckline that changes everything:\u003c\/h3\u003e\n  \u003cp\u003eA deep plunge is one of fashion's most powerful tools — it draws the eye up, creates length, and projects confidence. DEMA's plunging neckline is balanced by the structured fabric, so it reads as bold rather than brash.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Can I wear this without lingerie concerns?\"\u003c\/strong\u003e — The structured brocade provides its own support. The neckline is designed to sit securely.\u003cbr\u003e\n  \u003cstrong\u003e\"Where can I wear this?\"\u003c\/strong\u003e — Cocktail events, gallery openings, fashion parties, anywhere you want to be remembered.\u003cbr\u003e\n  \u003cstrong\u003e\"Is brocade comfortable?\"\u003c\/strong\u003e — Quality brocade has more give than it looks. DEMA is wearable for a full evening without discomfort.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eBold, limited, unforgettable. Order before it sells out.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ NAVY\/PINK","offer_id":50869310783734,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ NAVY\/PINK","offer_id":50869310816502,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ NAVY\/PINK","offer_id":50869310849270,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ NAVY\/PINK","offer_id":50869310882038,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ NAVY\/PINK","offer_id":50869310914806,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ NAVY\/PINK","offer_id":50869310947574,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ NAVY\/PINK","offer_id":50869310980342,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390020-1.jpg?v=1781397984"},{"product_id":"deno","title":"DENO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe black dress, but make it fashion.\u003c\/p\u003e\n  \u003cp\u003eThe DENO midi dress (£690) takes the dependable black midi bodycon and layers in lace collar detailing and a front slit — subtle enough to be wearable anywhere, distinctive enough that it's clearly not like every other black dress in the room.\u003c\/p\u003e\n  \u003ch3\u003eBlack crepe with lace: understated power:\u003c\/h3\u003e\n  \u003cp\u003eBlack crepe is the canvas. The lace collar is the signature. Together they create a dress that sits at the intersection of classic and editorial — the kind of piece that works equally in a gallery, a dinner party, or a corporate event.\u003c\/p\u003e\n  \u003ch3\u003eThe front slit that earns its place:\u003c\/h3\u003e\n  \u003cp\u003eOn a bodycon midi dress, a front slit is both practical (for ease of movement) and visual (it breaks up the silhouette with an elegant line). DENO places it where it should be — subtle from the front, beautifully visible in motion.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is this appropriate for a conservative work environment?\"\u003c\/strong\u003e — The midi length, lace collar, and refined silhouette make this office-appropriate in most environments.\u003cbr\u003e\n  \u003cstrong\u003e\"Is a bodycon midi comfortable to sit in?\"\u003c\/strong\u003e — The crepe has natural stretch and the front slit allows comfortable seating without restriction.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this for an extended evening event?\"\u003c\/strong\u003e — Yes. The construction and fabric hold up beautifully over a long evening.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe black dress that makes other black dresses redundant. Shop now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869311930614,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869311963382,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869311996150,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869312028918,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869312061686,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869312094454,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869312127222,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62390023-1.jpg?v=1781397984"},{"product_id":"dari","title":"DARI","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eLaser-cut flowers on an off-shoulder maxi. This dress doesn't ask for attention — it commands it.\u003c\/p\u003e\n  \u003cp\u003eThe DARI maxi dress (£1,215) is an extraordinary piece — an off-shoulder neckline in elegant construction, laser-cut flower details placed with precision along the upper body, and a flowing maxi length that creates a presence from the moment you enter a room.\u003c\/p\u003e\n  \u003ch3\u003eLaser-cut flowers: technology in service of beauty:\u003c\/h3\u003e\n  \u003cp\u003eLaser-cutting allows for floral details of a precision and delicacy that hand-cutting cannot achieve. Each petal is clean, symmetrical, and positioned with intent. The result is flora that feels like artwork rather than decoration.\u003c\/p\u003e\n  \u003ch3\u003eOff-shoulder: the neckline that needs no jewellery:\u003c\/h3\u003e\n  \u003cp\u003eAn off-shoulder silhouette frames the collarbone and shoulders with an elegance that no necklace can replicate. DARI lets the shoulder line speak. Let it.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Can an off-shoulder dress stay in place all evening?\"\u003c\/strong\u003e — The construction includes internal support to keep the neckline exactly where it should be throughout the night.\u003cbr\u003e\n  \u003cstrong\u003e\"Where is this appropriate?\"\u003c\/strong\u003e — Black-tie events, destination weddings, luxury galas. This is a headline piece for headline occasions.\u003cbr\u003e\n  \u003cstrong\u003e\"Is the maxi length difficult to walk in?\"\u003c\/strong\u003e — The flowing construction creates movement as you walk — it enhances your presence rather than restricting it.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eFor occasions that deserve your most extraordinary. Order now — limited availability.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Fushia","offer_id":50869312159990,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Red","offer_id":50869312192758,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Black","offer_id":50869312225526,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Fushia","offer_id":50869312258294,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Red","offer_id":50869312291062,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869312323830,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Fushia","offer_id":50869312356598,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Red","offer_id":50869312389366,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869312422134,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Fushia","offer_id":50869312454902,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Red","offer_id":50869312487670,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869312520438,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Fushia","offer_id":50869312553206,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Red","offer_id":50869312585974,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869312618742,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Fushia","offer_id":50869312651510,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Red","offer_id":50869312684278,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869312717046,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Fushia","offer_id":50869312749814,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Red","offer_id":50869312782582,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869312815350,"sku":null,"price":1215.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/62380003-1.jpg?v=1781397984"},{"product_id":"japo","title":"JAPO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eClassic tailoring. Hidden fuchsia. The jacket with a secret.\u003c\/p\u003e\n  \u003cp\u003eThe JAPO jacket (£585) plays the ultimate fashion trick — a composed, striped crepe exterior that conceals a bold fuchsia lining. Understated on the surface, electric the moment you move.\u003c\/p\u003e\n  \u003ch3\u003eThe fuchsia interior lining: the detail that rewards the wearer:\u003c\/h3\u003e\n  \u003cp\u003eInterior lining details are personal. Only you (and anyone you choose to show) sees the bold fuchsia flash when you move, reach, or remove the jacket. It's the kind of couture detail that changes how you feel wearing it.\u003c\/p\u003e\n  \u003ch3\u003eBack slit + tailored stripes — structure that moves:\u003c\/h3\u003e\n  \u003cp\u003eThe back slit ensures freedom of movement without compromising the clean silhouette. Striped crepe fabric stays sharp all day. This jacket is designed to work as hard as you do.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Does a striped jacket work for the office?\"\u003c\/strong\u003e — Crisp stripe + tailored cut = yes, absolutely.\u003cbr\u003e\n  \u003cstrong\u003e\"Will the fuchsia lining show from the outside?\"\u003c\/strong\u003e — Only when it's meant to — in movement, from the back slit. A controlled reveal.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I pair this with the PUMI trousers?\"\u003c\/strong\u003e — Yes. They're designed as a set, but both work as separates too.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eBold where it counts, refined where it shows. Limited stock.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869313470710,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869313503478,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869313536246,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869313569014,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869313601782,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869313634550,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869313667318,"sku":null,"price":585.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390083-1J.jpg?v=1781397992"},{"product_id":"jilo","title":"JILO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eStriped on the outside. Fuchsia on the inside. Fashion's best-kept secret.\u003c\/p\u003e\n  \u003cp\u003eThe JILO jacket (£555) is confidence you can feel from the inside out — a composed striped crepe tailoring on the surface, with a bold fuchsia lining that only reveals itself when you move, gesture, or want it to.\u003c\/p\u003e\n  \u003ch3\u003eThe interior lining as a design statement:\u003c\/h3\u003e\n  \u003cp\u003eThe world of tailoring has always understood that what's inside a garment matters as much as what's outside. JILO's fuchsia lining is a nod to that tradition — a secret luxury that elevates the wearing experience beyond what anyone else can see.\u003c\/p\u003e\n  \u003ch3\u003eSharp stripes. Precise cut. All-day elegance:\u003c\/h3\u003e\n  \u003cp\u003eStriped crepe is the fabric that says \"I've thought about this\" without saying a word. Clean lines, graphic pattern, tailored precision. Pair it with POVO trousers for the full look or wear alone over a simple bodysuit.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is JILO the same as JAPO?\"\u003c\/strong\u003e — Similar concept but different style — JILO has no back slit and a slightly different cut. Both share the fuchsia lining DNA.\u003cbr\u003e\n  \u003cstrong\u003e\"What shoes work best?\"\u003c\/strong\u003e — Pointed heels for editorial polish; loafers for smart-casual ease.\u003cbr\u003e\n  \u003cstrong\u003e\"Can this work as a standalone top?\"\u003c\/strong\u003e — Yes. Buttoned up with trousers, it reads as a complete look.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe jacket with the secret — yours while stock lasts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869313700086,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869313732854,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869313765622,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869313798390,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869313831158,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869313863926,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869313896694,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390092-1J.jpg?v=1781397993"},{"product_id":"banda","title":"BANDA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eBermuda shorts for the woman who doesn't do casual.\u003c\/p\u003e\n  \u003cp\u003eThe BANDA bermuda (£345) is the rare short that looks dressed-up without trying — a loose-fit crepe construction with subtle stripes and tailored details that elevate it far beyond resort-wear territory.\u003c\/p\u003e\n  \u003ch3\u003eWhy the bermuda length is the smartest choice:\u003c\/h3\u003e\n  \u003cp\u003eBermuda length hits at the most flattering point on the thigh — long enough to look intentional, short enough to feel contemporary. BANDA's tailored details and crepe fabric take it even further into fashion territory.\u003c\/p\u003e\n  \u003ch3\u003eSubtle stripes that add without overwhelming:\u003c\/h3\u003e\n  \u003cp\u003eThe stripes on BANDA are restrained — graphic enough to be interesting, subtle enough to pair back to almost everything. Think of them as texture rather than pattern.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Can bermuda shorts look smart?\"\u003c\/strong\u003e — With tailored details and crepe fabric, yes. Pair with a blazer and heels and they'll work for most smart-casual settings.\u003cbr\u003e\n  \u003cstrong\u003e\"Is a loose fit flattering in a short?\"\u003c\/strong\u003e — A loose fit in crepe drapes beautifully and moves elegantly. It's the antidote to the overfitted short.\u003cbr\u003e\n  \u003cstrong\u003e\"What season are these for?\"\u003c\/strong\u003e — Spring through summer; with boots and a blazer, you can push into early autumn too.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eSmart-casual dressing sorted. Limited sizes — grab yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869313241334,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869313274102,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869313306870,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869313339638,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869313372406,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869313405174,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869313437942,"sku":null,"price":345.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390085-1BERMUDA.jpg?v=1781397993"},{"product_id":"bugi","title":"BUGI","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eA corset that doesn't compromise. Structure, stripe, and serious intent.\u003c\/p\u003e\n  \u003cp\u003eThe BUGI corset (£285) brings the structural confidence of a corset top into a contemporary tailored context — striped crepe fabric, a sharply fitted form, and the kind of silhouette-defining cut that makes everything you pair it with look immediately intentional.\u003c\/p\u003e\n  \u003ch3\u003eThe corset top: fashion's most powerful silhouette tool:\u003c\/h3\u003e\n  \u003cp\u003eA corset top defines the waist, supports the bust, and creates a presence that no standard top can match. BUGI delivers all of that in a striped crepe that reads as tailored rather than lingerie-inspired — wearable everywhere.\u003c\/p\u003e\n  \u003ch3\u003eSharp tailoring in a non-traditional piece:\u003c\/h3\u003e\n  \u003cp\u003eMost corset tops are associated with evening or occasion dressing. BUGI's striped crepe fabric and tailored approach shifts it into day-to-evening versatility — pair with the BANDA bermuda for a complete look, or with tailored trousers for something more elevated.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is a corset comfortable for all-day wear?\"\u003c\/strong\u003e — A well-constructed corset with the right fit is supportive, not restrictive. BUGI is designed to be worn through a full day.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this to the office?\"\u003c\/strong\u003e — With a blazer over it, yes. It's the kind of piece that transitions from desk to dinner.\u003cbr\u003e\n  \u003cstrong\u003e\"Do I need a specific bra?\"\u003c\/strong\u003e — A strapless or plunge bra works best to keep the silhouette clean.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eStructure that flatters. Limited availability — secure yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869314388214,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869314420982,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869314453750,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869314486518,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869314519286,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869314552054,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869314584822,"sku":null,"price":285.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390086-1T.jpg?v=1781398001"},{"product_id":"juro","title":"JURO","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eWool. Dramatic high collar. Flared silhouette. Gold buttons. The jacket that owns the room.\u003c\/p\u003e\n  \u003cp\u003eThe JURO jacket (£675) is luxury outerwear distilled to its most expressive form — a dramatic high collar that frames the face and commands attention, a flared silhouette that creates presence from every angle, and gold buttons that signal quality before a word is spoken.\u003c\/p\u003e\n  \u003ch3\u003eThe dramatic high collar: fashion's most powerful device:\u003c\/h3\u003e\n  \u003cp\u003eA high collar elongates the neck, frames the face, and creates an architectural quality that transforms the wearer's silhouette. On JURO, the collar is the centrepiece — dramatic, sculptural, and precisely the kind of detail that luxury fashion is built around.\u003c\/p\u003e\n  \u003ch3\u003eWool + flared silhouette: the coat that moves with authority:\u003c\/h3\u003e\n  \u003cp\u003eWool in a flared jacket creates movement that's both structured and free — the fabric holds the flare's shape while allowing it to swing with each step. This is the jacket that people look at from across the street and wonder where it came from.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is the gold hardware quality?\"\u003c\/strong\u003e — Yes. The buttons are a considered choice — weight, finish, and scale are all chosen to complement the jacket's statement character.\u003cbr\u003e\n  \u003cstrong\u003e\"Will the wool feel heavy?\"\u003c\/strong\u003e — A quality wool jacket has substance without burden. JURO is substantial in the way that communicates quality.\u003cbr\u003e\n  \u003cstrong\u003e\"Can this be worn for evening as well as day?\"\u003c\/strong\u003e — Absolutely. The dramatic collar and gold buttons position JURO as equally comfortable at an evening opening or a smart daytime event.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eStatement outerwear. Zero compromise. Limited stock — shop now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Brick","offer_id":50869322186998,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Havana","offer_id":50869322219766,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Brick","offer_id":50869322252534,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Havana","offer_id":50869322285302,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Brick","offer_id":50869322318070,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Havana","offer_id":50869322350838,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Brick","offer_id":50869322383606,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Havana","offer_id":50869322416374,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Brick","offer_id":50869322449142,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Havana","offer_id":50869322481910,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Brick","offer_id":50869322514678,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Havana","offer_id":50869322547446,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Brick","offer_id":50869322580214,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Havana","offer_id":50869322612982,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390108-1J.jpg?v=1781398036"},{"product_id":"jakar","title":"JAKAR","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eGabardine. Zebra faux fur at the collar and cuffs. The jacket that refuses to be ignored.\u003c\/p\u003e\n  \u003cp\u003eThe JAKAR jacket (£795) is the most deliberately striking piece in the collection — structured gabardine as the foundation, with zebra-print faux fur at the collar and cuffs that creates a contrast so confident it borders on theatrical. This is fashion with a point of view.\u003c\/p\u003e\n  \u003ch3\u003eFaux fur trims: the luxury detail made modern:\u003c\/h3\u003e\n  \u003cp\u003eFur trims at collar and cuff have appeared on the most prestigious outerwear in fashion history — from Russian imperial court dress to Parisian haute couture. JAKAR modernises the tradition with zebra-print faux fur that reads as contemporary rather than costume.\u003c\/p\u003e\n  \u003ch3\u003eGabardine + faux fur: structure and softness as design language:\u003c\/h3\u003e\n  \u003cp\u003eThe contrast between gabardine's crisp, sharp structure and faux fur's soft, tactile luxury is the point of this jacket. Neither material is passive — they're in active dialogue, and the result is a piece that can't be categorised by a single aesthetic.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is zebra print wearable?\"\u003c\/strong\u003e — In trim quantities at collar and cuff, absolutely. The zebra appears as a refined detail, not an overwhelming pattern.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear JAKAR with patterned pieces?\"\u003c\/strong\u003e — Keep the rest of the outfit simple — solid colours let the jacket lead. JAKAR is the statement; everything else is support.\u003cbr\u003e\n  \u003cstrong\u003e\"How do I care for faux fur trims?\"\u003c\/strong\u003e — Spot clean the trims; dry clean or gentle wash the body. Keep the fur away from heat to maintain its texture.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe most talked-about jacket in the collection. Yours while it lasts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869322875126,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869322907894,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869322940662,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869322973430,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869323006198,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869323038966,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869323071734,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390114-1J.jpg?v=1781398035"},{"product_id":"jereme","title":"JEREME","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eShort faux fur. Wide collar. The jacket that transforms everything underneath it.\u003c\/p\u003e\n  \u003cp\u003eThe JEREME jacket (£795) is the ultimate transformational piece — a short faux fur construction with a wide collar that takes whatever you're wearing beneath it and instantly makes it look like an outfit. Some jackets complete looks; JEREME creates them.\u003c\/p\u003e\n  \u003ch3\u003eShort faux fur: the silhouette that works:\u003c\/h3\u003e\n  \u003cp\u003eA short faux fur jacket hits at the waist — the most flattering length for any outerwear. It creates a defined upper-body silhouette while leaving the bottom half completely free to be styled however you choose. JEREME works over everything from jeans to evening dresses.\u003c\/p\u003e\n  \u003ch3\u003eThe wide collar: presence without performance:\u003c\/h3\u003e\n  \u003cp\u003eA wide collar on a faux fur jacket is a deliberate amplification of the already-dramatic fabric — it frames the face more generously, adds volume at the shoulder line, and creates the kind of silhouette that signals \"this is a considered look\" without any effort from the wearer.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is faux fur warm?\"\u003c\/strong\u003e — Quality faux fur is genuinely insulating. JEREME works for winter dressing as well as serving as a statement layer in autumn.\u003cbr\u003e\n  \u003cstrong\u003e\"Will faux fur look cheap?\"\u003c\/strong\u003e — At this quality level, no. The pile density, sheen control, and construction communicate luxury without ambiguity.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear this casually?\"\u003c\/strong\u003e — With jeans and ankle boots, absolutely. A faux fur jacket elevates casual as effectively as it elevates formal.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe jacket that makes the look. Limited availability — don't wait.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ tiger","offer_id":50869323104502,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ leopard","offer_id":50869323137270,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ zebra","offer_id":50869323170038,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ tiger","offer_id":50869323202806,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ leopard","offer_id":50869323235574,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ zebra","offer_id":50869323268342,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ tiger","offer_id":50869323301110,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ leopard","offer_id":50869323333878,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ zebra","offer_id":50869323366646,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ tiger","offer_id":50869323399414,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ leopard","offer_id":50869323432182,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ zebra","offer_id":50869323464950,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ tiger","offer_id":50869323497718,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ leopard","offer_id":50869323530486,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ zebra","offer_id":50869323563254,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ tiger","offer_id":50869323596022,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ leopard","offer_id":50869323628790,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ zebra","offer_id":50869323661558,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ tiger","offer_id":50869323694326,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ leopard","offer_id":50869323727094,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ zebra","offer_id":50869323759862,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390113-1JTIGER.jpg?v=1781398036"},{"product_id":"jadux","title":"JADUX","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eDenim biker jacket. Gold zippers. The intersection of attitude and polish.\u003c\/p\u003e\n  \u003cp\u003eThe JADUX jacket (£675) takes the biker jacket — one of fashion's most enduring silhouettes — and refines it with gold zipper hardware that shifts the register from street to sophisticated. This is edge with an education.\u003c\/p\u003e\n  \u003ch3\u003eGold zippers on a denim biker: why this works:\u003c\/h3\u003e\n  \u003cp\u003eThe tension between denim's casualness and gold hardware's luxury is precisely what makes JADUX interesting. Gold zippers on a biker jacket reference decades of fashion history while creating a piece that feels genuinely contemporary. The contrast is the point.\u003c\/p\u003e\n  \u003ch3\u003eThe biker silhouette: fashion's most reliable jacket shape:\u003c\/h3\u003e\n  \u003cp\u003eA biker jacket has appeared in every fashion era for the past 70 years because it works — it defines the shoulder, creates a strong upper-body silhouette, and pairs back to virtually everything. JADUX in denim with gold hardware is the most versatile expression of this shape.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is denim too casual for a fashion jacket?\"\u003c\/strong\u003e — Not with gold hardware. JADUX reads as a fashion piece, not workwear denim.\u003cbr\u003e\n  \u003cstrong\u003e\"What does this pair with?\"\u003c\/strong\u003e — Almost everything. Flared trousers for a 70s reference; tailored trousers for contemporary polish; a dress for maximum contrast.\u003cbr\u003e\n  \u003cstrong\u003e\"Will the gold zippers tarnish?\"\u003c\/strong\u003e — Quality hardware at this level maintains its finish with normal care. Avoid prolonged exposure to moisture and it will keep its polish.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eAttitude, refined. Shop JADUX while your size is available.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Denim","offer_id":50869323825398,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Denim","offer_id":50869323858166,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Denim","offer_id":50869323890934,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Denim","offer_id":50869323923702,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Denim","offer_id":50869323956470,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Denim","offer_id":50869323989238,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Denim","offer_id":50869324022006,"sku":null,"price":675.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390111-1J.jpg?v=1781398035"},{"product_id":"jova","title":"JOVA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eTailored gabardine. Beige stitching. Gold buttons. The jacket that belongs everywhere.\u003c\/p\u003e\n  \u003cp\u003eThe JOVA jacket (£525) is Velure Paris's statement on what a modern tailored jacket should be — the structure of gabardine, the warmth of beige contrast stitching, and the luxury signal of gold buttons, all working together to create a piece that reads as expensive at a distance and sophisticated up close.\u003c\/p\u003e\n  \u003ch3\u003eThe trifecta: gabardine + beige stitching + gold buttons:\u003c\/h3\u003e\n  \u003cp\u003eEach element of JOVA is a deliberate choice. Gabardine gives the structure. Beige stitching gives the tailored detail. Gold buttons give the occasion-appropriate finish. Together they create a jacket that has the full vocabulary of luxury fashion without committing to a single narrow aesthetic.\u003c\/p\u003e\n  \u003ch3\u003eVersatility as a design principle:\u003c\/h3\u003e\n  \u003cp\u003eJOVA was designed to go everywhere — the contrast stitching makes it interesting enough for fashion contexts; the tailored gabardine makes it appropriate for professional ones. Gold buttons nudge it toward occasion without limiting it to evenings only.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Can I wear JOVA in a business setting?\"\u003c\/strong\u003e — Yes. The tailored construction and refined details position it comfortably in professional environments.\u003cbr\u003e\n  \u003cstrong\u003e\"What does 'beige stitching' look like in person?\"\u003c\/strong\u003e — Clear, graphic, and intentional — visible contrast that signals craftsmanship without being overwhelming.\u003cbr\u003e\n  \u003cstrong\u003e\"Does JOVA work without a matching bottom?\"\u003c\/strong\u003e — Absolutely. It pairs with tailored trousers, midi skirts, wide-leg jeans. It's designed to be the statement on whatever you put it with.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe jacket that does it all. Limited stock — secure yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ olive","offer_id":50869322645750,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ olive","offer_id":50869322678518,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ olive","offer_id":50869322711286,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ olive","offer_id":50869322744054,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ olive","offer_id":50869322776822,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ olive","offer_id":50869322809590,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ olive","offer_id":50869322842358,"sku":null,"price":525.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390096-1J.jpg?v=1781398035"},{"product_id":"jacob","title":"JACOB","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe piece that makes every other piece in your wardrobe better.\u003c\/p\u003e\n  \u003cp\u003eJACOB is the ready-to-wear essential that luxury wardrobes are built around. Impeccably crafted and endlessly wearable at £555 — a price that reflects the quality you'll feel the moment you put it on.\u003c\/p\u003e\n  \u003ch3\u003eBuilt for real life, finished for the spotlight:\u003c\/h3\u003e\n  \u003cp\u003eMost luxury pieces demand an occasion. JACOB doesn't. It moves from morning meetings to evening events without missing a beat — structure where you need it, ease where you want it.\u003c\/p\u003e\n  \u003ch3\u003eThe styling secret:\u003c\/h3\u003e\n  \u003cp\u003eWear it as the anchor of any outfit. JACOB pairs with everything precisely because it commits to nothing but excellence. Dress it up with heels and statement jewellery, or keep it sharp with clean accessories and confidence.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is it worth £555?\"\u003c\/strong\u003e — Compare it to what you've paid for lesser pieces you wear once. JACOB earns its cost every time you wear it.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it hold up?\"\u003c\/strong\u003e — This is made to last seasons, not just weekends. The construction is deliberate, the finish is exceptional.\u003cbr\u003e\n  \u003cstrong\u003e\"What size should I order?\"\u003c\/strong\u003e — True to size. If you're between sizes, go up — the silhouette is designed to be worn with ease.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited stock per colourway. Once it's gone, it's gone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Anthracite Grey","offer_id":50869324382454,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Anthracite Grey","offer_id":50869324415222,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Anthracite Grey","offer_id":50869324447990,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Anthracite Grey","offer_id":50869324480758,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Anthracite Grey","offer_id":50869324513526,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Anthracite Grey","offer_id":50869324546294,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Anthracite Grey","offer_id":50869324579062,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390081-1J.jpg?v=1781398045"},{"product_id":"brice","title":"BRICE","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eEffortless luxury isn't a look — it's a garment that does the work for you.\u003c\/p\u003e\n  \u003cp\u003eBRICE redefines what ready-to-wear means. At £450, it's the piece you reach for when you need to look put-together without effort — because the design already did the thinking.\u003c\/p\u003e\n  \u003ch3\u003eThe difference you feel before anyone sees:\u003c\/h3\u003e\n  \u003cp\u003eCheap ready-to-wear fits like an afterthought. BRICE fits like it was made for you. The structure is considered, the weight is right, and the drape is exactly what polished dressing looks like in practice.\u003c\/p\u003e\n  \u003ch3\u003eInfinite combinations, one anchor piece:\u003c\/h3\u003e\n  \u003cp\u003eBRICE works because it's balanced — not too casual, never overdressed. Layer it, style it minimally, or let it carry the whole look on its own. Either way, you'll look like you tried harder than you did.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is this a good everyday piece?\"\u003c\/strong\u003e — Yes. It's designed to be worn often, not admired from the wardrobe.\u003cbr\u003e\n  \u003cstrong\u003e\"How does it wash?\"\u003c\/strong\u003e — Follow the care label. High-quality pieces deserve high-quality care.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it fit true to size?\"\u003c\/strong\u003e — Yes. The sizing is consistent — check the size guide if you're between sizes.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eStock is limited. Secure your size before it sells out.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"Gray \/ 36","offer_id":50869324644598,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 38","offer_id":50869324677366,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 40","offer_id":50869324710134,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 42","offer_id":50869324742902,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 44","offer_id":50869324775670,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 46","offer_id":50869324808438,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false},{"title":"Gray \/ 48","offer_id":50869324841206,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390089-1B.jpg?v=1781398045"},{"product_id":"dural-copy","title":"DIARCY","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eOne dress. Every room you walk into notices.\u003c\/p\u003e\n  \u003cp\u003eDIARCY is the main-collection dress that earns its place at the centre of your wardrobe. At £630, it's not just a purchase — it's the piece you keep coming back to because nothing else compares.\u003c\/p\u003e\n  \u003ch3\u003eDesigned to be the focal point:\u003c\/h3\u003e\n  \u003cp\u003eSome dresses complement an outfit. DIARCY is the outfit. The cut is deliberate, the silhouette is commanding, and the finish is the kind that makes people ask where you got it — every single time.\u003c\/p\u003e\n  \u003ch3\u003eStyle it with intention:\u003c\/h3\u003e\n  \u003cp\u003eKeep accessories minimal and let DIARCY do the talking. A simple heel, a small clutch, and your confidence is all this dress needs to perform at its highest level.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is it suitable for multiple occasions?\"\u003c\/strong\u003e — Absolutely. DIARCY moves effortlessly from formal dinners to milestone events.\u003cbr\u003e\n  \u003cstrong\u003e\"How structured is the fit?\"\u003c\/strong\u003e — Very. The construction gives excellent shape without feeling restrictive.\u003cbr\u003e\n  \u003cstrong\u003e\"Does it come in multiple colours?\"\u003c\/strong\u003e — Select your colour at checkout — each is carefully chosen to complement the design.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThis style is moving fast. Reserve yours today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Yellow\/Black","offer_id":50869324611830,"sku":null,"price":630.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390080-1.jpg?v=1781398045"},{"product_id":"danbu","title":"DANBU","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eFor the occasions that deserve a dress as significant as the moment itself.\u003c\/p\u003e\n  \u003cp\u003eDANBU is a ceremonial dress built for the events you never forget. At £900, it's the kind of investment you make when nothing less than extraordinary will do — because some moments demand exactly that.\u003c\/p\u003e\n  \u003ch3\u003eCeremonial design, uncompromising craft:\u003c\/h3\u003e\n  \u003cp\u003eDANBU is not mass-produced occasion wear. It's a considered piece from a curated ceremonial collection — structured to photograph beautifully, designed to feel even better than it looks, and finished with the attention to detail that high occasions require.\u003c\/p\u003e\n  \u003ch3\u003eThe statement that speaks without saying a word:\u003c\/h3\u003e\n  \u003cp\u003ePair with delicate jewellery and elegant heels. DANBU commands a room on its own — accessories should complement, not compete. Choose a subtle clutch in a complementary tone and let the dress lead.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is £900 too much for one occasion?\"\u003c\/strong\u003e — DANBU is designed to be worn more than once. The quality ensures it stays as stunning the third time as the first.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it hold up for a full day event?\"\u003c\/strong\u003e — Yes. The construction is designed for exactly that — long ceremonies, receptions, and everything in between.\u003cbr\u003e\n  \u003cstrong\u003e\"How far in advance should I order?\"\u003c\/strong\u003e — As soon as possible. Stock is limited and ceremonial pieces at this quality level sell out well before the season ends.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eCeremonial pieces in this collection are strictly limited. Secure DANBU before it's gone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869325889782,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Fushia","offer_id":50869325922550,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Blue","offer_id":50869325955318,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869325988086,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Fushia","offer_id":50869326020854,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Blue","offer_id":50869326053622,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869326086390,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Fushia","offer_id":50869326119158,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Blue","offer_id":50869326151926,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869326184694,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Fushia","offer_id":50869326217462,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Blue","offer_id":50869326250230,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869326282998,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Fushia","offer_id":50869326315766,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Blue","offer_id":50869326348534,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869326381302,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Fushia","offer_id":50869326414070,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Blue","offer_id":50869326446838,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869326479606,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Fushia","offer_id":50869326512374,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Blue","offer_id":50869326545142,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390079-1B_ab6de002-1999-468e-b9ea-36136843a27f.jpg?v=1781398053"},{"product_id":"jade","title":"JADE","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe jacket that makes every outfit look like it was planned by someone who knows exactly what they're doing.\u003c\/p\u003e\n  \u003cp\u003eJADE is a ready-to-wear jacket from the main collection — designed to be worn with everything and elevate all of it. At £555, it's the power move your wardrobe has been waiting for.\u003c\/p\u003e\n  \u003ch3\u003eStructure that works with your body, not against it:\u003c\/h3\u003e\n  \u003cp\u003eMost suit jackets either drown you in fabric or squeeze you into a shape that was designed for someone else. JADE is cut to sit correctly — shoulders placed precisely, waist defined without being constricting, lapels that lie flat from the first wear.\u003c\/p\u003e\n  \u003ch3\u003eBuild your suit or break it up:\u003c\/h3\u003e\n  \u003cp\u003ePair with the PEA trouser for a complete power suit. Wear over a slip dress for an unexpected contrast that always photographs well. Layer over a roll-neck for intelligent casual dressing. JADE adapts to the occasion.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Will this look good unbuttoned?\"\u003c\/strong\u003e — Yes. The structure holds even when open — that's intentional design.\u003cbr\u003e\n  \u003cstrong\u003e\"Does it crease in a bag?\"\u003c\/strong\u003e — Minimal creasing. The fabric is chosen for its resilience and recovery.\u003cbr\u003e\n  \u003cstrong\u003e\"Should I size up?\"\u003c\/strong\u003e — Only if you prefer an oversized fit. The standard sizing is fitted but not tight.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited per colourway. The most popular sizes always go first.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869326577910,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Yellow\/Black","offer_id":50869326610678,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869326643446,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Yellow\/Black","offer_id":50869326676214,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869326708982,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Yellow\/Black","offer_id":50869326741750,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869326774518,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Yellow\/Black","offer_id":50869326807286,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869326840054,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Yellow\/Black","offer_id":50869326872822,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869326905590,"sku":null,"price":185.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Yellow\/Black","offer_id":50869326938358,"sku":null,"price":185.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869326971126,"sku":null,"price":185.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Yellow\/Black","offer_id":50869327003894,"sku":null,"price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390076-1J.jpg?v=1781398053"},{"product_id":"dias","title":"DIAS","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe dress that makes choosing what to wear the easiest decision you'll make all day.\u003c\/p\u003e\n  \u003cp\u003eDIAS is a main-collection dress available in two variants — starting from £795 — because great design comes in more than one expression. Choose the configuration that speaks to your wardrobe.\u003c\/p\u003e\n  \u003ch3\u003eMain collection, main event energy:\u003c\/h3\u003e\n  \u003cp\u003eDIAS is designed to be the piece that defines your look, not just completes it. The silhouette is bold but wearable, the construction is meticulous, and the overall effect is the kind of put-together that looks effortless but isn't accidental.\u003c\/p\u003e\n  \u003ch3\u003eStyle it your way:\u003c\/h3\u003e\n  \u003cp\u003eMinimal accessories let DIAS lead the conversation. A sculptural heel, a single statement earring, and a sleek bag complete the look without cluttering it. For a more layered approach, a structured jacket transforms it into something entirely different.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"What's the difference between the variants?\"\u003c\/strong\u003e — Each variant offers a different expression of the same design. Check the images for the full detail.\u003cbr\u003e\n  \u003cstrong\u003e\"Is it suitable for multiple occasions?\"\u003c\/strong\u003e — Yes. DIAS has the versatility to work across formal events, dinners, and milestone occasions.\u003cbr\u003e\n  \u003cstrong\u003e\"Which colour works best?\"\u003c\/strong\u003e — Every colour in the DIAS range is carefully selected — choose based on your existing wardrobe and the occasions you have in mind.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eMultiple configurations available. Sizes are moving — choose yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869328314614,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Yellow\/Black","offer_id":50869328347382,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869328380150,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Yellow\/Black","offer_id":50869328412918,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869328445686,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Yellow\/Black","offer_id":50869328478454,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869328511222,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Yellow\/Black","offer_id":50869328543990,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869328576758,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Yellow\/Black","offer_id":50869328609526,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869328642294,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Yellow\/Black","offer_id":50869328675062,"sku":null,"price":265.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869328707830,"sku":null,"price":300.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Yellow\/Black","offer_id":50869328740598,"sku":null,"price":265.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390073-1_87aaa219-1c66-44df-afc9-eb69a8cfbc2c.jpg?v=1781398064"},{"product_id":"jenna","title":"JENNA","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe jacket that turns every outfit into a statement about who you are.\u003c\/p\u003e\n  \u003cp\u003eJENNA is a ready-to-wear suit jacket from the main collection — built for women who know that the right outerwear changes everything. At £645, it's the kind of investment that earns back its price every time it's worn.\u003c\/p\u003e\n  \u003ch3\u003eTailored confidence, off the rack:\u003c\/h3\u003e\n  \u003cp\u003eThe hardest thing in women's fashion is finding a jacket that actually fits — at the shoulders, at the waist, at the sleeves. JENNA is cut to solve this problem. The proportions are precise, the structure is supportive, and the silhouette is one that photographs as well as it feels.\u003c\/p\u003e\n  \u003ch3\u003eBuild it as a set or break it apart:\u003c\/h3\u003e\n  \u003cp\u003eWear JENNA as part of a co-ordinated suit for power dressing that means business. Pair with slim trousers and a silk tee for intelligent casual. Layer over a dress for contrast that editorial stylists rely on. JENNA is the workhorse of a well-curated wardrobe.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is £645 justifiable for a jacket?\"\u003c\/strong\u003e — A jacket you wear 50 times a year costs you £12.90 per wear. The maths work.\u003cbr\u003e\n  \u003cstrong\u003e\"Does it crease when packed?\"\u003c\/strong\u003e — Minimal creasing. The fabric is selected for resilience.\u003cbr\u003e\n  \u003cstrong\u003e\"Should I size up for a relaxed fit?\"\u003c\/strong\u003e — Yes, if you prefer an oversized silhouette. Standard sizing gives a tailored, close fit.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited stock. The best sizes always sell first.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ White","offer_id":50869330804982,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Black","offer_id":50869330837750,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ White","offer_id":50869330870518,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869330903286,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ White","offer_id":50869330936054,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869330968822,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ White","offer_id":50869331001590,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869331034358,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ White","offer_id":50869331067126,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869331099894,"sku":null,"price":645.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ White","offer_id":50869331132662,"sku":null,"price":215.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869331165430,"sku":null,"price":215.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ White","offer_id":50869331198198,"sku":null,"price":215.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869331230966,"sku":null,"price":215.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390061-1_494ed34b-79bb-4ebb-9ab4-de1a6c02111a.jpg?v=1781398073"},{"product_id":"justin","title":"JUSTIN","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eSome jackets get you noticed. JUSTIN gets you remembered.\u003c\/p\u003e\n  \u003cp\u003eJUSTIN is a main-collection suit jacket for women who approach getting dressed with the same seriousness they bring to everything else. At £825, it's the cornerstone of a wardrobe built to last.\u003c\/p\u003e\n  \u003ch3\u003eConstruction that announces itself through quality, not volume:\u003c\/h3\u003e\n  \u003cp\u003eJUSTIN is built on the principle that real luxury doesn't need to announce itself loudly — the weight of the fabric, the precision of the cut, and the flattery of the silhouette communicate everything. This jacket walks into rooms before you do.\u003c\/p\u003e\n  \u003ch3\u003eThe investment that works overtime:\u003c\/h3\u003e\n  \u003cp\u003ePair JUSTIN with the coordinating trouser for a suit that commands attention in any professional or formal setting. Dress it down over a band tee and tailored jeans for high-low contrast. Layer over an evening dress for an unexpected edge. JUSTIN doesn't take days off.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is £825 too much for a suit jacket?\"\u003c\/strong\u003e — Not for one that performs at this level across every occasion. JUSTIN is a career investment, not a seasonal purchase.\u003cbr\u003e\n  \u003cstrong\u003e\"How does the sizing run?\"\u003c\/strong\u003e — True to size, with a tailored fit. Size up if you prefer a more relaxed silhouette.\u003cbr\u003e\n  \u003cstrong\u003e\"Is it suitable for international business meetings?\"\u003c\/strong\u003e — Yes. JUSTIN is the kind of jacket that communicates seriousness across every context.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eVery limited stock. A jacket at this quality level moves quickly.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"Gold\/Black \/ 36","offer_id":50869332148470,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 38","offer_id":50869332181238,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 40","offer_id":50869332214006,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 42","offer_id":50869332246774,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 44","offer_id":50869332279542,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 46","offer_id":50869332312310,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false},{"title":"Gold\/Black \/ 48","offer_id":50869332345078,"sku":null,"price":825.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390057-1.jpg?v=1781398086"},{"product_id":"jenny","title":"JENNY","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe jacket women buy and never lend out — because they know it won't come back.\u003c\/p\u003e\n  \u003cp\u003eJENNY is a main-collection suit jacket that earns its wardrobe status immediately. At £555, it's the piece that makes everything else you own look more considered by association.\u003c\/p\u003e\n  \u003ch3\u003eCut for women who move through the world with purpose:\u003c\/h3\u003e\n  \u003cp\u003eJENNY is structured to support without restricting — the shoulders sit precisely, the waist is defined without being forced, and the length is calculated to balance proportions regardless of what you're wearing below. It's a jacket that adapts to you, not the other way around.\u003c\/p\u003e\n  \u003ch3\u003eMore than one jacket's worth of outfits:\u003c\/h3\u003e\n  \u003cp\u003eWear JENNY over a tailored trouser for professional polish. Throw it over a midi dress for evening contrast. Pair with wide-leg jeans and pointed mules for the off-duty look that gets the most second glances. JENNY is endlessly re-styleable.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is it very structured or slightly relaxed?\"\u003c\/strong\u003e — Structured but not stiff. It holds its shape while allowing natural movement.\u003cbr\u003e\n  \u003cstrong\u003e\"Will I get years out of this?\"\u003c\/strong\u003e — Yes. The design and construction are classic enough to avoid trend cycles entirely.\u003cbr\u003e\n  \u003cstrong\u003e\"What's the best way to style it for an interview?\"\u003c\/strong\u003e — With PACO or similar tailored trousers, a simple blouse, and a clean heel. Understated and entirely appropriate.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThis jacket sells consistently. Don't get caught waiting — secure yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869332836598,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869332869366,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869332902134,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869332934902,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869332967670,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869333000438,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869333033206,"sku":null,"price":555.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390058-1.jpg?v=1781398087"},{"product_id":"damour-3","title":"DAMOUR","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eD'amour — made for the occasions that feel like love.\u003c\/p\u003e\n  \u003cp\u003eDAMOUR is a ceremonial ready-to-wear dress for the events that matter most. At £690, it's the dress you choose when the occasion deserves something as beautiful as the feeling it celebrates.\u003c\/p\u003e\n  \u003ch3\u003eRomance in the construction, elegance in the silhouette:\u003c\/h3\u003e\n  \u003cp\u003eDAMOUR is crafted with the attentiveness that romantic occasions demand. The details are considered, the silhouette is flattering with intention, and the overall effect — the way it moves, the way it photographs, the way it makes you feel — is exactly what ceremony dressing should be.\u003c\/p\u003e\n  \u003ch3\u003eThe dress for the moments you'll return to in memory:\u003c\/h3\u003e\n  \u003cp\u003eWear DAMOUR with delicate heels and jewellery that complements rather than competes. A soft updo, a subtle fragrance, and your full confidence complete the vision. This is a dress designed to be remembered in the way that beautiful things always are.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is it appropriate for a wedding guest?\"\u003c\/strong\u003e — Perfect for it. DAMOUR strikes the balance between occasion-appropriate and genuinely beautiful.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it photograph well?\"\u003c\/strong\u003e — Yes. The silhouette and fabric are designed to translate into photographs as beautifully as they look in person.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear it again after the event?\"\u003c\/strong\u003e — Absolutely. DAMOUR has the quality and design to be worn to multiple occasions over many years.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited ceremonial collection. Reserve DAMOUR before your date arrives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Red","offer_id":50869333754102,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Red","offer_id":50869333786870,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Red","offer_id":50869333819638,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Red","offer_id":50869333852406,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Red","offer_id":50869333885174,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Red","offer_id":50869333917942,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Red","offer_id":50869333950710,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390053-1_b1703ebe-16c2-49d6-8175-45f3a264d658.jpg?v=1781398094"},{"product_id":"joan-1","title":"JOAN","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe jacket that works as hard as you do — and looks better doing it.\u003c\/p\u003e\n  \u003cp\u003eJOAN is a ready-to-wear suit jacket designed for women who get things done and still look exceptional doing them. At £690, it's the jacket that earns its place in your wardrobe by performing at the highest level, consistently.\u003c\/p\u003e\n  \u003ch3\u003eAuthority without armour:\u003c\/h3\u003e\n  \u003cp\u003eJOAN is structured to project confidence without feeling constraining. The shoulders are set to command, the waist is defined to flatter, and the lapels are cut to make a statement — all without ever making you feel like you're wearing a costume.\u003c\/p\u003e\n  \u003ch3\u003eProfessional, powerful, endlessly versatile:\u003c\/h3\u003e\n  \u003cp\u003eWear JOAN with tailored trousers to the boardroom. Style over a slip dress for event dressing with an edge. Throw over simple jeans for the elevated weekend look that never looks like you tried too hard. JOAN adapts without losing its authority.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is £690 the right investment for a jacket?\"\u003c\/strong\u003e — A jacket you wear regularly for years costs less per wear than most garments you buy. JOAN is built to be that jacket.\u003cbr\u003e\n  \u003cstrong\u003e\"Does the lining hold up?\"\u003c\/strong\u003e — Yes. The finishing inside JOAN is as considered as the outside — a sign of genuine quality construction.\u003cbr\u003e\n  \u003cstrong\u003e\"Should I size up for layering?\"\u003c\/strong\u003e — If you regularly layer thick knitwear underneath, yes. Otherwise, standard sizing is correct.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited stock. The most commanding jacket in the collection — don't miss it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ White","offer_id":50869334933750,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Black","offer_id":50869334966518,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ White","offer_id":50869334999286,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869335032054,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ White","offer_id":50869335064822,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869335097590,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ White","offer_id":50869335130358,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869335163126,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ White","offer_id":50869335195894,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869335228662,"sku":null,"price":690.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ White","offer_id":50869335261430,"sku":null,"price":230.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869335294198,"sku":null,"price":230.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ White","offer_id":50869335326966,"sku":null,"price":230.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869335359734,"sku":null,"price":230.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390022-1J_4_4c909447-5d3a-4d83-8022-f0e6d9e03743.jpg?v=1781398095"},{"product_id":"catalan","title":"CATALAN","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe corset that redefines what structured dressing feels like when it's done properly.\u003c\/p\u003e\n  \u003cp\u003eCATALAN is a ceremonial-collection corset designed to be as comfortable as it is extraordinary. At £540, it's the statement piece that elevates occasion dressing into something genuinely unforgettable.\u003c\/p\u003e\n  \u003ch3\u003eStructure that works with you, not against you:\u003c\/h3\u003e\n  \u003cp\u003eThe problem with most corsets is the trade-off: look incredible, feel restricted. CATALAN is designed to eliminate that compromise. The boning and construction provide the defining silhouette while the fit is calibrated for comfort through a full ceremonial event.\u003c\/p\u003e\n  \u003ch3\u003eThe foundation of the most striking look in the room:\u003c\/h3\u003e\n  \u003cp\u003ePair CATALAN with a flowing skirt for maximum drama. Layer over a coordinating midi for something more contemporary. Wear with wide-leg trousers and statement jewellery for bold evening dressing. CATALAN transforms every combination it's part of.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is a corset comfortable to wear for a full event?\"\u003c\/strong\u003e — Yes, when fitted correctly. Ensure you choose the right size — a properly fitted CATALAN is designed to be worn all evening.\u003cbr\u003e\n  \u003cstrong\u003e\"Does it work as outerwear or only as a layer?\"\u003c\/strong\u003e — Both. CATALAN is designed to be seen, not hidden.\u003cbr\u003e\n  \u003cstrong\u003e\"What do I wear underneath?\"\u003c\/strong\u003e — A seamless, skin-toned undergarment works best to maintain the clean exterior lines.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eCeremonial corsets are rare at this quality level. Don't miss CATALAN.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"Default Title","offer_id":50869335851254,"sku":null,"price":540.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390051-1_b96ba65c-ea39-431f-b301-cd775df9525d.jpg?v=1781398107"},{"product_id":"denise","title":"DENISE","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe dress that makes \"getting ready\" the best part of the evening.\u003c\/p\u003e\n  \u003cp\u003eDENISE is a ceremonial ready-to-wear dress for women who want the best of both worlds — occasion-worthy construction with the ease of something designed to be worn again. At £705, it delivers exactly that.\u003c\/p\u003e\n  \u003ch3\u003eCeremonial construction. Ready-to-wear sensibility:\u003c\/h3\u003e\n  \u003cp\u003eMost ceremonial dresses choose between looking extraordinary and being practical. DENISE refuses to make that choice. The construction meets ceremonial standards, but the wearability, the ease of getting into and out of it, and the versatility across occasions make DENISE as practical as it is beautiful.\u003c\/p\u003e\n  \u003ch3\u003eMore than one occasion's worth of investment:\u003c\/h3\u003e\n  \u003cp\u003eWear DENISE to a gala with statement jewellery and evening heels. Style differently for the next formal event — a different clutch, different shoes, hair in an entirely different direction. DENISE is a different dress every time you approach it with fresh eyes.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is DENISE formal enough for black-tie events?\"\u003c\/strong\u003e — Styled with appropriate accessories, absolutely.\u003cbr\u003e\n  \u003cstrong\u003e\"Can I wear it to a daytime wedding?\"\u003c\/strong\u003e — Yes. The design works across the full day, from ceremony to reception into the evening.\u003cbr\u003e\n  \u003cstrong\u003e\"Will it need to be altered?\"\u003c\/strong\u003e — The sizing is designed to fit well off the rack. Minor alterations are always possible if needed.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe dress that's worn more than once. Limited stock — claim yours now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ White","offer_id":50869338570998,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Royal","offer_id":50869338603766,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ White","offer_id":50869338636534,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Royal","offer_id":50869338669302,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ White","offer_id":50869338702070,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Royal","offer_id":50869338734838,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ White","offer_id":50869338767606,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Royal","offer_id":50869338800374,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ White","offer_id":50869338833142,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Royal","offer_id":50869338865910,"sku":null,"price":705.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ White","offer_id":50869338898678,"sku":null,"price":235.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Royal","offer_id":50869338931446,"sku":null,"price":235.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ White","offer_id":50869338964214,"sku":null,"price":235.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Royal","offer_id":50869338996982,"sku":null,"price":235.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390042-1.jpg?v=1781398119"},{"product_id":"danish","title":"DANISH","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe dress that turns every entrance into an event.\u003c\/p\u003e\n  \u003cp\u003eDANISH is a ready-to-wear dress for women who know that the right outfit changes the energy of an entire room. At £720, it's the investment that makes every occasion one worth showing up to.\u003c\/p\u003e\n  \u003ch3\u003eReady-to-wear at a level that doesn't look it:\u003c\/h3\u003e\n  \u003cp\u003eDANISH is crafted to look like something that took considerably more effort to find than it actually did. The cut is precise, the fabric is exceptional, and the silhouette has the kind of visual intelligence that takes expertise to design and skill to construct.\u003c\/p\u003e\n  \u003ch3\u003eStyle it for the occasion it deserves:\u003c\/h3\u003e\n  \u003cp\u003ePair DANISH with carefully chosen accessories that complement its energy — not overwhelm it. A sculptural heel, a minimal clutch, one piece of jewellery with genuine presence. DANISH is a dress that rewards restraint in styling.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"What occasions does DANISH work best for?\"\u003c\/strong\u003e — Formal dinners, cocktail events, milestone celebrations, high-end social occasions. Anywhere that requires looking genuinely exceptional.\u003cbr\u003e\n  \u003cstrong\u003e\"How does it handle a full evening?\"\u003c\/strong\u003e — The construction is designed to maintain its shape and comfort through extended wear.\u003cbr\u003e\n  \u003cstrong\u003e\"Does it photograph well from all angles?\"\u003c\/strong\u003e — Yes. Every angle is considered in the design — this is a dress that's as beautiful in motion as it is standing still.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eLimited availability. A dress this good doesn't stay in stock for long.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869339488502,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"36 \/ Mauve","offer_id":50869339521270,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869339554038,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Mauve","offer_id":50869339586806,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869339619574,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Mauve","offer_id":50869339652342,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869339685110,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Mauve","offer_id":50869339717878,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869339750646,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Mauve","offer_id":50869339783414,"sku":null,"price":720.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869339816182,"sku":null,"price":240.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Mauve","offer_id":50869339848950,"sku":null,"price":240.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869339881718,"sku":null,"price":240.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Mauve","offer_id":50869339914486,"sku":null,"price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390043-1_1.jpg?v=1781398119"},{"product_id":"damas","title":"DAMAS","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe ceremonial dress that makes every occasion feel like it was designed around you.\u003c\/p\u003e\n  \u003cp\u003eDAMAS is a ceremonial-collection occasion dress crafted for the woman who brings her own elegance to every event. At £510, it's an accessible entry into ceremonial dressing without compromise on quality.\u003c\/p\u003e\n  \u003ch3\u003eAccessible luxury. Inaccessible results:\u003c\/h3\u003e\n  \u003cp\u003eDAMAS demonstrates that exceptional occasion dressing doesn't always require the highest price point — it requires the right design decisions, the right construction, and the right fabric choices. DAMAS gets all three correct.\u003c\/p\u003e\n  \u003ch3\u003eCeremony-ready from the moment you put it on:\u003c\/h3\u003e\n  \u003cp\u003eDAMAS requires no adjustment, no second-guessing, no back-up plan. Put it on, add your chosen accessories, and arrive with complete confidence that the dress is doing exactly what you need it to do.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is DAMAS appropriate for formal events like weddings?\"\u003c\/strong\u003e — Yes. The ceremonial collection standard applies across all pieces regardless of price point — DAMAS is built to occasion standards.\u003cbr\u003e\n  \u003cstrong\u003e\"How does it compare to higher-priced ceremonial pieces?\"\u003c\/strong\u003e — DAMAS is excellent at its price point. The silhouette and construction deliver genuine ceremony-appropriate quality.\u003cbr\u003e\n  \u003cstrong\u003e\"What's the best way to style it?\"\u003c\/strong\u003e — Simple and intentional. A heel, a clutch, and one significant accessory. Let DAMAS lead.\u003c\/p\u003e\n  \u003cp class=\"vp-cta\"\u003eThe ceremonial dress that makes occasion dressing accessible. Don't miss DAMAS.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Velure Paris","offers":[{"title":"36 \/ Black","offer_id":50869340733686,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"38 \/ Black","offer_id":50869340766454,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"40 \/ Black","offer_id":50869340799222,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"42 \/ Black","offer_id":50869340831990,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"44 \/ Black","offer_id":50869340864758,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"46 \/ Black","offer_id":50869340897526,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false},{"title":"48 \/ Black","offer_id":50869340930294,"sku":null,"price":510.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/2064\/9718\/files\/61390039-1.jpg?v=1781398128"},{"product_id":"daryl","title":"DARYL","description":"\u003cdiv class=\"vp-description\"\u003e\n  \u003cp class=\"vp-hook\"\u003eThe ceremonial dress that commands attention — and keeps it.\u003c\/p\u003e\n  \u003cp\u003eDARYL is a ceremonial-collection occasion dress for women who refuse to fade into the background at the events that matter most. At £1,005, it's the choice that signals understanding of what luxury occasion dressing truly means.\u003c\/p\u003e\n  \u003ch3\u003ePresence. From the first second:\u003c\/h3\u003e\n  \u003cp\u003eDARYL is designed around the understanding that ceremonial occasions are theatrical, and dressing for them is performance art. The silhouette is bold, the construction is extraordinary, and the overall effect when worn correctly is — in the truest sense of the word — spectacular.\u003c\/p\u003e\n  \u003ch3\u003eStyle it for the scale of the occasion:\u003c\/h3\u003e\n  \u003cp\u003eDARYL deserves accessories that rise to meet it. Statement earrings that frame the face. Heels chosen for how they affect the silhouette. A bag that finishes without competing. This is a complete look — not just a dress.\u003c\/p\u003e\n  \u003ch3\u003eHonest answers:\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e\"Is DARYL appropriate for black-tie events?\"\u003c\/strong\u003e — Yes. 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